tag:blogger.com,1999:blog-3572457982023728251.post4114796731363654976..comments2014-09-27T20:51:14.198+10:00Comments on The Fashion Plague: Cupcakes & JealousyEleanorhttp://www.blogger.com/profile/01059714155210664700noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3572457982023728251.post-48216204434502799502011-04-15T01:18:58.724+10:002011-04-15T01:18:58.724+10:00It's really just about posting styled outfit p...It's really just about posting styled outfit pictures in scenic locations that you really don't plan on wearing anywhere, but it makes for a incredible picture and food you don't ever intend to eat, but the pics are magazine quality. It's pretty silly really, but it has turned into a viable business for many. <br /><br />I don't think of these bloggers as 'celebrities' because really they not in that category. A large majority of 'home-grown' viral bloggers like Cashmere and Cupcake are not part of the entertainment or fashion industry as most people know it like actors, editors, stylist, models, etc who are represented by agencies or agents.<br /><br />The bloggers that get more press then others like a Cashmere and Cupcake or Karla's Closet are recruited by advertisers, and they do the bidding of the companies and designers, that chose them to promote their merchandise; because they've identified these blogs as a trend that they can capitalize on to sell their goods or services. It's just a new way for retailers and clothing brands to advertise and promote their goods among a younger demographic, since the printed page is losing subscriptions and eyeballs. That's it. These retailers promote the bloggers website and pay for their rating position among the search engines. They may even pay for them to attend fashion week and other blogger type conferences to build their exposer as a advertise tool for the companies goods they are promoting through their individual blogs. The shopping magazines like Lucky and In-Style pick up on this and throw one or two of the most popular bloggers into a monthly feature here and there for good measure. It's all marketing! Retailers will continue to court these bloggers until another more effective on-line vehicle comes along, or there is a downward trend in this method of advertising.<br /><br />What may have started off as something cute and fun has turned into a business for many of the most advertised bloggers. I really would not equate their over exposer to pure 'people choice' kind of popularity as there is a lot of manipulation and promotion going on behind the scenes by their sponsors.<br /><br />I hope I've brought some perspective to this new phenomenon.Anonymoushttps://www.blogger.com/profile/12633916487364675125noreply@blogger.comtag:blogger.com,1999:blog-3572457982023728251.post-40382975932539611342011-03-26T19:54:05.581+11:002011-03-26T19:54:05.581+11:00Thanks so much for your comment!
I tend to think ...Thanks so much for your comment!<br /><br />I tend to think that fashion blogging can be an aspirational means of expressing personal style. You don't necessarily have to own all the things that you find trendy or beautiful, instead you can figure it all out on Polyvore. Tumblr is perhaps a perfect example of this, not so much analysis, more images siphoned from other places.<br /><br />When I find a blog that I do not like, it does not necessarily reflect upon the quality of the blog. It is my problem. I mean, all expression has value. Everyone is entitled to have their own space to express themselves. I have an issue with myself, a jealousy that very much reflects upon an inability to work towards something I want to be.<br /><br />I look forward to explore more and more blogs as time goes on though, it's better to find those sites which inspire you to work, instead of those sites which make you recoil.Eleanorhttps://www.blogger.com/profile/01059714155210664700noreply@blogger.comtag:blogger.com,1999:blog-3572457982023728251.post-34260759872623756612011-03-24T01:30:32.855+11:002011-03-24T01:30:32.855+11:00This is so true but its a strange vortex isn't...This is so true but its a strange vortex isn't it? There are some blogs I love reading, specifically for outfit posts, but then there are others that really grate on me, even though they feature the same kind of content. There is a an article on Jezabel about this kind of blogging (prefect interiors and homemade cakes etc) that I think you'd really appreciate, just can't remember what it was called...Anonymousnoreply@blogger.com